About Kyra

Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.

This overview is being shared solely to provide context on the scope, complexity, and expectations of the role. All information contained in this document is strictly private and confidential and should not be shared, copied, or distributed outside of this discussion.

US Beauty Campaign Manager — Scope of Work Overview

1. Role Overview

The US Campaign Manager will own day-to-day campaign execution, spanning creator casting through to contracting, content review, and go-live.

The incoming manager will step into an active product launch, with the first wave of creator content scheduled to go live on Monday, 6 July, followed by a phased rollout over the subsequent two weeks.

This is a highly delivery-focused role requiring strong organisation, excellent stakeholder management, and the ability to manage multiple moving parts under tight deadlines.

2. Active Campaign Overview

The priority campaign is a major product launch for a leading US beauty brand. This is a tiered creator program involving:

• Macro creators
• Performance-driven macro / mid-tier creators
• Mid-tier creators
• Micro creators
• Lifestyle creators

The phased go-live plan is as follows:

• ~18 creators live during launch week
• 10 creators on Day 1 (Monday, 6 July)
• Remaining creators staggered across the week
• 10 creators live during the week of 13 July
• 10+ creators live during the week of 20 July

3. Campaign Deliverables

Creator Content Deliverables

38 creator assets to be published on creator-owned TikTok channels

Product Seeding

100 opted-in creators for seeding

Campaign Manager to oversee:

• shipping coordination
• address collection
• delivery tracking
• performance tracking

Asset Workflow

Each creator asset moves through the following workflow:

Concept → V1 → Brand Review → Internal Approval → Live

Requirements for every creator:

• Signed contract before filming
• Signed NDA before filming
• Product shipped and delivery confirmed before filming
• Adherence to approved product claims and compliance language
• Strong, thumb-stopping creative hook tailored to the creator

4. Immediate Priorities (Starting Monday, 6 July)

Status as of Wednesday evening, 2 July (4 days to launch). This is the immediate handover list for week one.

A. Content Review (Critical Before Launch)

Key outstanding deliverables before Day 1 launch:

• 3 additional V1 assets require brand approval to reach the 10-creator Day 1 target
• Client feedback is expected to be consolidated and returned for final creator revisions
• 2 assets are already approved for Day 1 go-live
• Multiple assets have been through several revision cycles and require re-review

Campaign Manager must reinforce brief adherence to reduce repeated revision rounds, particularly around:

• product naming
• claims language
• compliance disclaimers

B. Contracts, NDAs & Logistics

Outstanding legal and operational items include:

• Several creator contracts remain in redlines / negotiation
• Some concepts are pending resolution due to brand feedback
• 6 NDAs remain outstanding
• Shipping/tracking is still pending for select creators
• Several creators are still progressing through:
• contracting
• NDA completion
• address collection
• shipping coordination

Fast resolution is required to avoid launch delays.

C. Briefing & Casting

Immediate priorities:

• Finalise updated compliance/disclaimer language in the brief
• Ensure all active creators receive the updated guidance
• Continue casting for Waves 2 and 3

Current pipeline:

• ~400 creators sourced
• Targeting 35–40 shortlisted creators by end of week for upcoming waves

Important client guardrail: No further major brief changes once creators have begun filming. Late changes create:

• creator pushback
• revision delays
• inconsistent deliverables

D. Post-Launch Cadence

The Campaign Manager must maintain a steady launch rhythm across Waves 2 and 3. Key considerations:

• Avoid backloading too much content toward the end of any week
• Review windows are compressed due to:
• US holiday schedules
• reduced brand availability
• approval bottlenecks

Strong forward planning will be essential.

5. Role Responsibilities & Requirements

Responsibilities

The Campaign Manager will:

• Own the end-to-end creator lifecycle across the campaign:
• casting
• contracting
• NDA completion
• shipping / logistics
• briefing
• content go-live

• Concept → V1 → Brand Review → Approval → Live

• creator tracker
• contract / NDA status
• shipping status
• approval bottlenecks
• delivery risks

Requirements

The ideal candidate will have:

• Experience managing influencer campaigns end-to-end
• Strong creator sourcing and campaign delivery experience
• Confidence managing TikTok and Instagram campaign workflows
• Strong client communication skills, especially under pressure
• Excellent organisation and attention to detail
• Ability to manage dozens of concurrent creator deliverables
• Comfort handling contracts, NDAs, and logistics
• Availability during US working hours to support fast-moving campaign deadlines

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