About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

Hershey is seeking a Manager, Social Strategy to help shape breakthrough creative and social-first thinking across a portfolio of iconic brands. Reporting to the Director, Creative Excellence & Agency Leadership, this role sits within Consumer Connections and serves as a strategic partner to brand teams, agencies, Insights, Media, Design, and Measurement & Intelligence.

You will transform business challenges, consumer understanding, and brand strategy into compelling social and creative opportunities that drive distinctive brand growth. This is an opportunity for a strategist who loves creativity and wants to help build exceptional work that connects with consumers and culture.

What will you do?

• Become a trusted strategic partner for a focused portfolio of brands, developing deep expertise in consumers, culture, competitors, and category dynamics.
• Identify the consumer, business, and brand tensions that unlock stronger social and creative opportunities.
• Develop clear, inspiring, and actionable creative briefs that motivate teams to create breakthrough work.
• Translate research, behavioral insights, and cultural trends into meaningful human truths and strategic recommendations.
• Build strategic platforms, creative territories, and brand provocations that inspire ideas across social and integrated channels.
• Partner directly with agency strategists, creatives, and brand marketers from briefing through execution.
• Ensure creative work strengthens long-term brand meaning while remaining culturally relevant and engaging.
• Bring clarity to complex challenges by simplifying information into a focused point of view and strategic direction.
• Leverage campaign performance insights and market learnings to continuously improve future strategies and creative output.
• Help elevate Hershey’s reputation for exceptional creative and social marketing.

Minimum Requirements

Experience:

• 5+ years of relevant experience in brand strategy, creative strategy, social strategy, agency planning, consumer marketing, or a related field. The Manager level at Hershey requires a minimum of 5+ years of relevant experience.
• Proven experience developing strategic briefs, consumer insights, and creative recommendations.
• Experience collaborating with creative teams, agencies, and cross-functional stakeholders to bring ideas to market.
• Strong understanding of social media, culture, consumer behavior, and integrated marketing.

Education:

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Psychology, Journalism, or a related field.
• Equivalent combination of education and relevant experience may be considered.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match.
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
• Growth & Development: Career development programs, learning opportunities, and internal mobility.

Benefits may vary based on role, location, and eligibility.

Salary Information

The anticipated base salary range for this role is $103,920 to $129,900 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.